The DoubleClick for Publishers (DFP) API lets developers build applications that interact directly with the DoubleClick for Publishers platform. By utilizing the DFP API, advertisers and third parties can more efficiently and creatively manage advertising inventory and serve ads, as well as track, manage, and report delivery, income, and click-throughs.
The API is flexible and functional. Some of the possibilities for building application with the DFP API are: to develop a custom user interface that matches your own business needs, to automate repetitive tasks, to develop additional tools and applications to help you manage inventory.
The DoubleClick for Publishers API is based on SOAP 1.1 document/literal messaging technology. High-level client libraries are provided to help you more easily and quickly develop applications.
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Client libraries & code examples: